In the past month or so there's been a handful of UK based brands that have presented either their debut collections or surfaced with ranges for the new season that are all definitely going about things the right way. It's been a little while since I've properly got excited about new releases from 'brands' & over the course of this week will be sharing a few that you'll have every reason to get excited about too.
And so, this is Colourway. Colourway are a new british menswear brand, that from the off you can tell have exciting times ahead. I came across them over on Fuckin' Yeh a week or two ago & found myself genuinely excited at the cleanness & quality of everything & wanting to find out more, just on first impressions after a brief read up. Their tagline 'Everything Incorporated' is a great summary of what Colourway are all about, it's the result of an eye for design & passion for good quality clothing from the brains behind the brand Christian Taylor.


There are a couple of standout pieces for me from the collection, the first being the slogan tee which reads 'Have A Good Forever' in red print over blue linear waves. Second pick would be the the artists series tee's, a collaboration with Clay Hickson, an illustrator & printmaker, living & working in Chicago who's work explores the intersection of post-modern influences & attitudes central to 1960's counter culture. They display geometric shapes & forms in varying colour prints onto white.

A combination of tees, beanies, 5 panels, jersey crewneck sweaters & a great skateboard deck makeup the rest of the Colourway debut collection, titled 'First Light.' They site the first release as occupying 'a consciously slow & steady approach' with which it's only natural that care & attention are given to the production of each piece. There's a real minimal aesthetic to it all, something perhaps somewhat overlooked in recent years & this 'less is more' approach to the design allows for there to be a more equal balance in attention being payed to things such as the quality of the fabrics & finer details that begin to set the boys from the men, if you will.
To coincide with the release, Colourway recently put out the first of their 'Shapes In Sound' mix series with #1 being an incredible 70 minute 100% vinyl mix from Bristol DJ & producer Jay L which you can download for now't. Great stuff.
Check a few more images from Colourway's First Light collection, currently stocked at Donuts, below & check more from them here