General, a brand hailing from London today prepare to unleash some new pieces to the world with a combination of tees & headwear for SS'12. The small collection titled 'Dont Feed The Animals' (DFTA) is inspired by skate, rock music & British punk culture, celebrating the rebellious sub-cultures that have lead streetwear to where it is today.
I can see these new releases from General being staple summer wardrobe pieces.
Take a look below.



















